
Brand Story Strategy
People don’t buy what you do, they buy how you make them feel and the story you give them to tell
Brand Naming
Differentiate your brand with an unforgettable business name.
Brand Book Development
A brand book is your commitment to your brand.
Brand Partnerships
The right partnerships will elevate your brand.
Brand Voice
Your story needs a hero. Creating rules around who that hero is will build brand consistency.
Brand Marketing
How are you sharing your new brand with the world?Give your customers a deal, they’ll love you for a day, give them a brand that shares their values, they’ll love you for a lifetime.
Latest News
7
Sep
Top 12 Ways Marketers Use ChatGPT
Marketers can use ChatGPT and similar natural language processing models in various ...
16
Feb
Complete Guide To Social Media Account Set-Up for Authors and Illustrators [2022]
So you want to launch a social media account? I’ve curated a list of current ...
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Study Notes: “On Writing Well” For Marketers
It’s been years since I’ve been in an academic setting for my writing. ...
31
Dec
12 Influencer Marketing Trends That Will Evolve the Industry in 2019
Over the last four years, influencer marketing has grown to be a critical element ...
7
Dec
What’s In A Name? The First Steps In Creating A Brand Name
The first step in creating a brand identity is to define a naming strategy. Once ...
6
Nov
A Step by Step Guide to Customer Lifetime Value
If you have dreams of standing in front of Mr. Wonderful in The Shark Tank there ...
24
Aug
The Step by Step Guide to Customer Acquisition Cost
Driving the right balance between Customer Acquisition Cost (CAC) and Customer ...
18
Jul
5 Clever Tips To Increasing Your Yelp Rating
In 2017, a Yelp rating can make or break a business. Word of mouth referrals from ...