Social Media StrategyOrganizations implement social media strategies to maximize word of mouth from their best customers.
Social Media ContentSocial Media channels serve micro-content that are easily consumed and shared.
Social Media SupportThe best social media channels are also avenues to amazing customer service.
Social Media CampaignsContents and sweepstakes are a sure fire way to engage your audience and grow your followers.
Social CommerceMobile shopping has increased significantly over the last years and social shopping is at the forefront.
Brand AmbassadorsBuilding a legion of brand ambassadors is the best way to guard your reputation online and also get user generated content.
Give your customers a deal, they’ll love you for a day, give them a brand that shares their values, they’ll love you for a lifetime.
Complete Guide To Social Media Account Set-Up for Authors and Illustrators 
So you want to launch a social media account? I’ve curated a list of current ...
Study Notes: “On Writing Well” For Marketers
It’s been years since I’ve been in an academic setting for my writing. ...
12 Influencer Marketing Trends That Will Evolve the Industry in 2019
Over the last four years, influencer marketing has grown to be a critical element ...
What’s In A Name? The First Steps In Creating A Brand Name
The first step in creating a brand identity is to define a naming strategy. Once ...
A Step by Step Guide to Customer Lifetime Value
If you have dreams of standing in front of Mr. Wonderful in The Shark Tank there ...
The Step by Step Guide to Customer Acquisition Cost
Driving the right balance between Customer Acquisition Cost (CAC) and Customer ...
5 Clever Tips To Increasing Your Yelp Rating
In 2017, a Yelp rating can make or break a business. Word of mouth referrals from ...
3 Questions To Ask Before Launching Your Business Blog
So you are taking the leap to starting your own business. Name, check. Website ...