Influencer Marketing StrategyLeverage micro and macro-influencers to increase brand awareness and generate authentic engagement.
Brand Ambassador Marketing StrategyBuilding a legion of brand ambassadors is the best way to guard your reputation online and also get user-generated content.
Influencer GuidelinesTrain your influencers on how to craft brand messages and photography about your brand and your product.
Influencer EventsEngage a large cohort of micro and macro influencers with events.
Brand Ambassador Handbook and TrainingEmpower your biggest advocates to amplify your brand message and engage their peers.
Influencer PartnershipsPartner with tastemakers in your space to great demand and increase awareness
Give your customers a deal, they’ll love you for a day, give them a brand that shares their values, they’ll love you for a lifetime.
Complete Guide To Social Media Account Set-Up for Authors and Illustrators 
So you want to launch a social media account? I’ve curated a list of current ...
Study Notes: “On Writing Well” For Marketers
It’s been years since I’ve been in an academic setting for my writing. ...
12 Influencer Marketing Trends That Will Evolve the Industry in 2019
Over the last four years, influencer marketing has grown to be a critical element ...
What’s In A Name? The First Steps In Creating A Brand Name
The first step in creating a brand identity is to define a naming strategy. Once ...
A Step by Step Guide to Customer Lifetime Value
If you have dreams of standing in front of Mr. Wonderful in The Shark Tank there ...
The Step by Step Guide to Customer Acquisition Cost
Driving the right balance between Customer Acquisition Cost (CAC) and Customer ...
5 Clever Tips To Increasing Your Yelp Rating
In 2017, a Yelp rating can make or break a business. Word of mouth referrals from ...
3 Questions To Ask Before Launching Your Business Blog
So you are taking the leap to starting your own business. Name, check. Website ...