Our Picks
12 Influencer Marketing Trends That Will Evolve the Industry in 2019
Over the last four years, influencer marketing has grown to be a critical element of marketing strategy. According to Google search trends, influencer marketing has joined the ranks of email marketing, Facebook advertising, and social media marketing in search volume, growing 28x. MediaKix reports that the influencer marketing spend on Instagram in 2019 is forecast to reach 2.38 billion dollars,
What’s In A Name? The First Steps In Creating A Brand Name
The first step in creating a brand identity is to define a naming strategy. Once designed, this should be formulated in a “naming brief”. The naming strategy includes the following: A description of the product and/or company. What makes it unique, different, or necessary A definiton of the product or company that he name must support. An understanding of what
A Step by Step Guide to Customer Lifetime Value
If you have dreams of standing in front of Mr. Wonderful in The Shark Tank there is one metric you should come prepared to speak to: Customer Lifetime Value (aka CLTV, LCV, LTV, Oh M Gee). By definition, it is the net profit you can expect from a given customer’s purchases over the entire life of the customer relationship. There are two
The Step by Step Guide to Customer Acquisition Cost
Driving the right balance between Customer Acquisition Cost (CAC) and Customer Lifetime Value can make or break your business. Are you keeping score? Customer acquisition cost (CAC) can be calculated by dividing marketing expenses by the number of customers acquired in the period the marketing expenses were incurred. For example, if a company spent $1000 on marketing in a year
5 Clever Tips To Increasing Your Yelp Rating
In 2017, a Yelp rating can make or break a business. Word of mouth referrals from friends and family have been replaced by crowd-voted referrals on review sites. How can localized businesses stay ahead of the competition? Here are a few clever tips for being a 5-star business. 1. Be the first point of feedback. Don’t be a passive participant
3 Questions To Ask Before Launching Your Business Blog
So you are taking the leap to starting your own business. Name, check. Website domain, check. Website host, check. It is smooth sailing ahead, until you see the prompt, “Install Blog”. Before you make the commitment and add a blog to your new business website, here are a few questions to ask yourself: Do I have time, right now, to
The Story Behind Our Name, Logo, and Purpose
When building Pen to Presence, I knew that I wanted the company to have a purpose. But let’s be real, marketing consulting businesses are not necessarily known for social change. There is one truth that has weaved through everything I have done in my career; I want to make a positive impact on women. So I found my purpose, supporting
6 Tactics That Will Dramatically Grow Your Social Following in 30 days
The number one question I hear from new businesses is “how do I dramatically increase my social following?” It’s an important question to ask. Your social media followers are a symbol of business strength and can sometimes open doors. The answer is not as elusive as you think. Since starting my career in social media in 2006, I’ve found the