Content Marketing


The 7 Principles of Nonfiction Writing For Marketers

It’s been years since I’ve been in an academic setting for my writing. I’ve always had a passion for nonfiction writing but felt limited (and outcast) by the rules of good writing. The 5-paragraph essay seemed formulaic and biased, in the vein of standardized testing. It was not until I picked up the book “On Writing Well” by Wiliam Zinsser,

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3 Questions To Ask Before Launching Your Business Blog

So you are taking the leap to starting your own business. Name, check. Website domain, check. ¬†Website host, check. It is smooth sailing ahead, until you see the prompt, “Install Blog”. Before you make the commitment and add a blog to your new business website, here are a few questions to ask yourself: Do I have time, right now, to

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