Content Marketing

20
Feb

Study Notes: “On Writing Well” For Marketers

It’s been years since I’ve been in an academic setting for my writing. I’ve always had a passion for writing (I wrote an opinion column for our university newspaper) but felt limited by the rules of good writing. The 5-paragraph essay seemed formulaic and rigid, in the vein of standardized testing. It was not until I picked up the book

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18
Jul

3 Questions To Ask Before Launching Your Business Blog

So you are taking the leap to starting your own business. Name, check. Website domain, check.  Website host, check. It is smooth sailing ahead, until you see the prompt, “Install Blog”. Before you make the commitment and add a blog to your new business website, here are a few questions to ask yourself: Do I have time, right now, to

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